Over the years, while we have knitted our network through sales, fairs, and trade shows, we have managed to create some strong and lasting relationships with partners such as:
  • distributors and wholesalers;
  • super/hypermarkets and department stores;
  • cosmetics shops/perfumeries;
  • tax-free stores;
  • pharmacies/drugstores;
  • beauty salons;
  • independent international sales agents.
When seeking new partners, we tend to get deep and work on mutually beneficial ways. That is why our relationships last and are long term oriented. We are always growing our distribution network, and by now, our products are sold in over 2000 stores across Europe. Up to this date, we have managed to create and distribute the most-selling nail polish and top-ranking artificial nails and lashes in the domestic market.

If you see a way for collaboration, then please
contact us.


The Enterprise Estonia has seen the value and believes in the long term vision and ambition of Careria. Therefore Careria has been granted financial assistance through the European Regional Development Fund to help participate in foreign trade fairs. World of Private Label Amsterdam 2019, I Love Me Helsinki 2019 and Cosmoprof Bologna Worldwide 2020.

The amount of structural funds included with the grant is 15,136 EUR. The aim of participating in trade fairs is to increase the international competitiveness of the Wild&Mild brand, to find new partners, and to increase export.

Thank you for your support!