ABOUT

Careria has been a trusted name in the cosmetics & beauty accessories distribution industry since its establishment in 1998. Over the years, it has grown into a dynamic & reliable distributor, serving the Baltic, Scandinavian & broader European regions with excellence & dedication.

In 2008, leveraging a decade of market expertise, Careria launched Wild&Mild, a forward-thinking brand that marked a pivotal moment for the company’s future. Building on this momentum, a strategic decision was made in 2012 to begin manufacturing nail polish & other nail care products. Today, these products are popular in countries such as Estonia, Finland, Sweden & beyond, with continued expansion into new European markets.

Careria’s strong network of reputable manufacturers & suppliers, combined with innovative solutions & quality products, has earned the trust & loyalty of consumers. The company is committed to producing & distributing trendy, high-quality & affordable cosmetics & beauty accessories that meet the highest standards of safety, quality & environmental responsibility.